Know your audience

A speaker addressed a group of educators in Florida and the analogies in her tale involved ice hockey and going over a mountain on a horse. The entire talk had less impact because no one could relate.

A speaker addressed a group of educators in Florida and he spoke of passion and exhaustion, teaching and learning, and personal and professional loss. The audience (literally) laughed and cried and all remember the talk to this day.

Both were great educators and leaders. Both had important messages to share. Both had high levels of knowledge and expertise in their fields. Both deserved to be in the room.

One was forgotten.

Know. Your. Audience.


I won’t share the name of the first person, but the second was Thomas C. Murray. He’s an incredible educator, leader, and friend. Check him out.